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So, you bleached your hair. You spent hours (and hundreds of dollars) at a salon — or took on a risky DIY — and you’re finally a light, bright blonde. Maybe even platinum! And it looks amazing…at first. But sadly, silvery tones fast. You could try washing your hair in freezing cold water, but you’re still going to need a strong maintenance plan if you’re going to keep the brass at bay.

Most people will probably recommend a purple shampoo, but as someone who’s bleached her hair many times in the past, purple shampoos did not deliver the icy, ultra-cool tone results I wanted. I even tried blue shampoo to no avail. It was only when my new hair stylist recommended a certain “black shampoo” that my blonde game finally changed!



  • May seriously enhance and prolong icy, ashy tones in blonde hair
  • Delicious scent
  • Free of SLES and parabens


  • Not recommended for grey or white hair (try brand’s Silver Shine Shampoo)
  • Not for someone who wants a color-depositing shampoo
  • Only one size

This shampoo is made with black pigment, so it has a deep, dark hue — but it’s actually key for perfect light blonde and platinum hair. This black pigment may enhance and prolong icy, ashy, silvery tones while neutralizing and counteracting yellow, brassy tones. But it’s not color-depositing! Think of it more like the toner your stylist uses to initially ice-ify your hair. It’s designed to deliver that delicate, silvery sheen so you can stay an ice queen!

When I was platinum, this was the only product that kept my hair looking freshly toned. Even two months after my appointment, a friend thought I had just gone to the salon. The results are intense — finally! — and the bottle should last you a while, as you can alternate with a different shampoo once you’ve reached your desired result.

Thanks to ingredients like conditioning milk proteins and nourishing grapeseed oil, this shampoo may leave your hair super soft and lusciously shiny. It also includes a sunflower seed complex and quinoa proteins to help protect your color and elongate your results. Extra points for being SLES and paraben-free!

You can apply this product like any other shampoo, but make sure to leave it on for a few minutes before rinsing. Leave it on a few more minutes for even more intense results. You won’t mind the wait, as the Sweet Grape scent is truly divine. (We totally want it as a perfume.) Rinse and follow up with conditioner!

Looking for something else? Explore more from milk_shake here and check out more shampoos and conditioners here! Don’t forget to explore all of Amazon’s Daily Deals for more great finds!

Not done shopping? See more of our favorite products below:

This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.

The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!


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